This is not the first time that original videos featuring Ambani have been manipulated using synthetic audio to falsely link him to suspicious gaming apps. The Ambanis have been falsely linked to dubious gaming apps through several videos in recent months, the DAU has debunked some of those videos, which had been produced using synthetic audio. Three videos, which show Anant Ambani, Nita Ambani, and former Indian cricket team captain Virat Kohli promoting gaming applications, are chicken road apk going viral on social media platforms. CloudSEK’s investigation showed that deepfake videos feature well-known celebrities and high-profile individuals endorsing a mobile gaming application called Aviator.
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The other visuals in the video include the app’s interface, graphics showing multiple returns, and winners celebrating. The video abruptly ends at the 14-second mark, with the rest of it being a black screen with arrow prompts to download the app. A male voice that follows, recorded over visuals of him apparently speaking to the camera, promises monetary returns from the app. That video opens with visuals of a news presenter in a studio setting talking to the camera, a logo resembling that of BBC Hindi is visible on the top right corner of the video frame.
Video 3
We don’t have any evidence to suggest whether this suspicious video originated from this account or from another account. The account which posted the video uses the name of former Brazilian footballer Rodrigo Taddei and carries his photo as the display picture. The video in Hindi, embedded in a Facebook post, was sent to the DAU tipline for assessment. It’s very likely (Probability 98%) that this audio was generated with ElevenLabs.” We also checked the video on ElevenLabs’ detector which concluded, “Very likely.
I studied Media and Communication at the University of Amsterdam, where I learned how digital games shape modern entertainment. My name is Ethan Marlowe, and I’m the Editor and Game Analyst at chiken-road.app. With the Chicken Road mobile app, withdrawing accumulated funds and claiming your winnings is straightforward. The payment and withdrawal system in this application is designed to meet the needs of players from different countries, with different levels of access to financial tools.
With over 600 million mobile users, the country offers a fertile ground for innovative digital games that combine fun with engagement. The release comes as India continues to experience rapid growth in mobile and casual gaming, with millions of new players engaging in quick-session titles that require minimal setup or technical expertise. The game, designed around a simple premise of navigating a chicken across busy roads and obstacle-filled environments, is now accessible through select digital platforms catering to mobile-first audiences. To get an expert analysis on the audio tracks in the videos we escalated the videos to ElevenLabs, a company specialising in voice A.I.
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These fake broadcasts claim that the mobile application has been helping people from all walks of life earn money easily. Scammers use these videos to lure people to download the dubious app and have also created a fake Play Store to appear genuine. The video, shared by a Facebook user, ends with Kohli’s audio urging people to immediately download the app using the link in the post. Welcome to Chicken Road, where players embark on a thrilling journey guiding chickens across perilous roads and obstacles.
Holding one of the chickens in his hands, he passionately chanted “Jai Dwarkadhish”, expressing his devotion as he continued his pilgrimage. In the video, he can be heard instructing his team in Gujarati, saying, “Save them all… buy them. During his journey, he came across 250 chickens that were being transported to a slaughterhouse. His latest act of kindness has won widespread appreciation across the country. This content is intended for users aged 18 and over only.
Is the app safe for real-money play?
As one of the fastest-growing entertainment sectors, India’s mobile gaming market is forecasted to exceed USD 8.6 billion in value by 2027. In response to the surging demand for accessible and engaging mobile games across India, the widely played Chicken Road Game has formally announced its expansion within the country. India’s gaming landscape has shifted dramatically toward hyper-casual experiences over the last five years. The game is accessible for free on supported platforms, with optional ad-supported modes and cosmetic enhancements offered through in-app systems. Chicken Road Game has been released with a mobile-first approach, optimised for Android devices commonly used across India. The game’s structure, based on a universally understandable “cross-the-road” mechanic, reflects the demand for entertainment that is simple to learn, playable in short intervals, and broadly accessible across demographics.
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We undertook a reverse image search using screenshots from the video and traced the clips to this video published on Feb. 26, 2024 from the official YouTube channel of Business Today. The video framing alternates between a medium shot and a medium close-up, with Ambani’s face, especially his mouth, being clearly visible in both. The voice sounds rushed and there is no change in the tone or pitch. The voice attributed to Ambani bears similarity to his natural voice, however, in between sentences a peculiar sound can be heard, which seems to mimic the natural human breathing sound. It claims that the game is so simple that even a “child can play” as it only requires one to “launch a plane and as long as it is allowed to fly, income will keep increasing.” It appears that he is not looking into the camera and is instead focusing on something or someone else.
Videos of Anant, Nita Ambani & Virat Kohli ‘Promoting’ Gaming Apps Are Deepfakes
Using a unique burst mechanic and dynamic gameplay, the game requires players to gauge the risk at each step. This approach keeps the gameplay engaging and creates a sense of continuous progress with every achievement. One of the main motivating factors that encourages players to return to the application again and again is the extensive bonus system. In addition to its main slot, it offers a wide range of extra content, allowing users to try different game formats and find something to their liking within a single ecosystem. This approach to navigation makes the Chicken Road gambling app convenient for users of different skill levels and allows them to quickly master all its features.
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Even a child can play because the game is very simple. With this app, a player’s average income can reach forty-one thousand rupees per week. In the video, he can be heard saying, “I know that supermarket cashiers earn around seven thousand rupees per month, drivers earn around twelve thousand rupees, and teachers earn around eighteen thousand rupees per month.
- In addition to formal licenses, the Chicken Road app development team pays great attention to technical security aspects.
- A video reportedly featuring businessman Anant Ambani endorsing a gaming application developed by the Ambani Group called, ‘Avi,’ that could enhance the earnings of middle-class Indians is being shared on social media.
- She talks about Gaza in the news story and there is no mention of the Ambanis.
- Industrialist Mukesh Ambani’s son, Anant Ambani, rescued a flock of poultry chickens during his ‘padyatra’ from Jamnagar to Dwarka in Gujarat.
- Phishing domains, such as avatarsky.one, are used to impersonate the Google Play Store, while proxy apps like Proxy_chrome are installed on victims’ devices.
The introduction of Chicken Road Game in India highlights the continued growth of quick-session, low-complexity mobile titles. Platforms distributing the game have incorporated standard user protection measures, including parental control features, to ensure suitability for varied age groups. As a casual, non-real-money title, it falls outside the regulatory frameworks governing online betting and wagering, making it widely accessible across states. Titles that can be played without prior experience or extended learning curves now represent a significant share of downloads across app marketplaces. The game’s technical requirements remain minimal, allowing smooth operation even on entry-level smartphones and in areas with limited bandwidth.
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- For both the videos featuring Mr. Ambani, Hive AI’s deepfake video detection tool did indicate that the videos were manipulated using A.I.
- From a logical standpoint, this act has minimal impact on the broader poultry industry or the systemic issues of animal agriculture.
- The team said that there is evidence suggesting that the video contains synthetic, A.I.-generated material.
- CloudSEK’s investigation showed that deepfake videos feature well-known celebrities and high-profile individuals endorsing a mobile gaming application called Aviator.
The video shows Anant Ambani promoting a gaming app ‘Avi by Ambani’. A video reportedly featuring businessman Anant Ambani endorsing a gaming application developed by the Ambani Group called, ‘Avi,’ that could enhance the earnings of middle-class Indians is being shared on social media. After watching the complete video, we found no instance of Anant Ambani announcing any gaming app. Like practically all new games today, you can access Chicken Road Game via a mobile app.
Or if you choose the creepy Gravedigger, then the game shifts into a dark, spooky night mode. This is part of a regular series of articles exploring the apps that we couldn’t live without. I still love those apps, but these past few weeks I’ve been hooked on the popular and extremely well-known Crossy Road. In this past year, I’ve spent many hours enjoying games like Two Dots, SimCity BuildIt, and Geometry Dash Lite. It’s a new year, and that means resolving to do some things differently, but if there’s one resolution I’m not making, it’s giving up playing fun and addictive games on my phone. Lightweight installation size for users with limited device storage.
With smartphone penetration surpassing 750 million users and data costs remaining among the lowest globally, the Indian market is increasingly attractive for lightweight, instantly accessible gaming formats. Based on our observations and analyses from experts, we can conclude that the three videos we reviewed were fabricated using generative A.I. Pointing to the visual artifacts in the video, they added that the teeth of Mr. Ambani are distinctive in real life but less so in this manipulated video. ElevenLabs also told the DAU that the audio track in the video featuring Mrs. Ambani is also synthetic.
Kohli’s Video
The Chicken Road Game has debuted in India, aligning with the rapid rise of mobile-first, casual gaming experiences in the country’s expanding digital entertainment market. Chicken Road Game is a casual skill-based mobile game developed by a global team of gaming professionals. Unlike many modern mobile games that rely on in-app purchases or randomized rewards, Chicken Road allows players to progress based on gameplay performance. At its core, Chicken Road is a fast-paced arcade-style mobile game where players guide a cartoon chicken across an obstacle-filled road.
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Every character in Chicken Road has a distinct personality and special abilities that help them navigate the road more effectively. The game’s central conflict involves dodging speeding vehicles, avoiding slippery spills, and overcoming tricky terrains. The story revolves around our plucky chicken heroes who are determined to reach safety on the other side of the road. They speculated that presence of the images and the duration of the video exceeding 10 minutes may be an attempt to bypass content moderation filters. Their remarks about the presence of a sequence of A.I.-generated landscape images toward the end of the video corroborated our own observations on the same.
However, they were able to confirm that the audio in the other video of Mr. Ambani is synthetic, implying that it was generated using A.I. They told us that they could not confirm that the audio track of the video featuring Mr. Ambani and the anchor originated from their platform. For further assessment, we put the videos through TrueMedia’s deepfake detector, which suggested substantial evidence of manipulation in all three videos. Had been used to manipulate the videos, for which we put them through A.I. We were able to trace the news anchor’s visuals to this video published by the official Youtube channel of BBC News Hindi on May 7, 2024. We undertook a reverse image search using screenshots from the videos to find the origin of the various clips interspersed in those.
One of the videos with Mr. Ambani has been viewed almost 113,000 times on Facebook after it was uploaded on July 12, 2024. The DAU reviewed three videos in Hindi, each embedded in a Facebook post. Deepfake ads impersonating Nita Ambani, Anant Ambani, Yogi Adityanath, and Gautam Adani, so as to promote an online action game that promises easy money have gone viral. We also ran a keyword search for “Aviator Nita Ambani Anant Ambani Yogi Adityanath Gautam Adani”, which did not throw up any credible news reports about any of them endorsing such an app. We also ran the audio clip of Ambani’s statement through Itisaar, a deepfake detection tool developed by IIT-Jodhpur, that estimated the voice to be fake.
We also analysed the audio using DeepFake-O-Meter, where six detectors found it likely to be AI-generated, with scores ranging from 65.3 per cent to 100 per cent. The overall video was found to contain AI-generated or deepfake content with an aggregate score of 99.9 per cent. Out of that, we have approximately expats. The video showed Anant Ambani announcing Vantara — a comprehensive animal rescue, care, conservation and rehabilitation program, the first of its kind in India. A reverse image search of the video’s keyframes led us to a video published by ANI and The Print on February 26, 2024. We noticed that Anant’s lip movements were out of sync with the audio and found several words were not clear, which indicated possible manipulation.